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What is meant by the term omni-channel?

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The article here 10 Best Omni-Channel Retailers and What You Can Learn From Them (shopify.com) Links to an external site.provides some interesting examples of companies who have excelled at omni-channel marketing. After reading the article, answer the following questions.
What is meant by the term omni-channel?
Describe 3 of the retailers in the story and how they incorporated an ‘omni-channel’.
What takeaways are there for other retailers looking to embrace omni-channel marketing?
Relate the material in the article to information you gleaned from the chapter.
Remember to earn full credit, your post MUST include chapter concepts and verbiage, be free of grammatical and spelling errors, and be at least 250 words.
https://www.shopify.com/enterprise/10-best-omni-channel-retailers-and-what-you-can-learn-from-them

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